Touring Hub, a leading Australian caravan lifestyle retailer, needed to move away from the industry's high-vis, hard-sell look and reposition as a premium, trusted brand for everyone from first-time tourers to seasoned off-gridders. I developed their complete visual identity from the ground up – logo, colour, typography and a 40+ page brand guidelines system – to govern consistent application across print, digital, retail and vehicle touchpoints.

The primary logo uses a road running between two mountains, symbolising the balance between journey and destination at the heart of the touring lifestyle. The colour and typographic system draws on the Australian landscape, moving away from the industry's usual high-vis cues toward something warmer and more considered, then extended across signage, retail, uniforms, vehicles and print.

The result: a cohesive, premium brand system that repositions Touring Hub as a warm, trustworthy lifestyle brand built to hold up wherever it shows up next.